In short, I like that I had it as a kid, and that it was a very open system, and was nicely self-describing. I could look at a ton of built-in "stacks" and see how things worked, and modify those built-in stacks, and basically figure out how to make little Myst-like games (having never heard of Myst) and animations and silly things. I did this when I was like.. 8? With no internet, no friends or family who knew how it worked, no books or reference material.. just the stuff included in HyperCard.
A lot of people describe learning Basic when they were young by copying programs out of a book or magazine. With HyperCard, you didn't need anything extrinsic to the environment itself.
It was also very helpful that everything in the environment, and the built-in stacks, felt of a piece with the rest of the Macintosh system. I could look at the Control Panel and think "I could make this exact thing in HyperCard"