Ultorg is a wonderful little product. As a long time user of Filemaker Pro which is one of the longest-running and best entry-level databases on the market, i can numerous advantages for people who are exploring data and want to stay inside the spreadsheet paradigm. Where Filemaker has some advantages is their wonderful form design system, which has many graphical aids, and makes it easy to create very nice looking forms with lots of input validation. But for freeform queries Ultorg kicks FMPro's butt, and i can see a very lively market for that kind of product. There is a lot of data analysis that needs to be done, and the automatic report generation tools is fantastic.