I saw a presentation from the CEO of Roblox the other day. He had a pretty strong long-term vision for the platform as a combination of Steam (game platform + social network), Unity (game engine + dev tools), and Second Life (customizable avatar, connected game worlds). Some interesting notes:
• 65% of 9-12 y/o in the US play Roblox (as monthly active users). They have a comparable audience size to Minecraft.
• 40% of players are female. It use to be 95/5 male/female 10 years ago.
• They paid $100 million last year to creators on the platform.
I hadn’t realized how staggeringly big the platform is, and influential with children. Just something worth thinking about if you’re trying to build for the next generation!