I know people with multiple degrees who struggle to connect HDMI cables, a task barely more difficult than a square-peg-square-hole baby toy. When it comes to getting started, it's not about how difficult the task is, but the narrative the person has about the task.
You can tap and click stuff today, so people's narratives about typing stuff has changed. At the time SQL was invented, a non-programmer would be what—someone who could use DOS but not Fortran or BASIC? If Phyllis Reisner ran the same human-factors tests today, SQL would probably appear to be less usable than it was in the '70s. Actually, that'd be a fun study. 😆
Out of curiosity, I browsed a few beginner SQL tutorials just now. Five didn't say anything how easy it is to get started with SQL, or imply in any way that SQL was designed with human factors in mind. The sixth does point out that, hey, there's a million database software packages out there now and most have custom commands, but all you gotta learn is six commands (with a list of their simple, evocative names) and you'll know pretty much everything you need to know about SQL. Now that's a tutorial for non-programmers about a language designed for non-programmers.