My go-to's (ha!) are knowledge anchors (current problems) and analogies (vision).
Could start from:
"Do you know why your printer/bluetooth/some website/whatever fail or sub perform all the time?", "What's up with restarting your laptop on every update?", "Why can't you count how many new instagram followers you had in the last month? And keep a rolling count", "Why can't you send a photo to your phone or friend in one touch?", "Could you disable some tv channels for your young kids on demand?"
But yeah I don't find it easy either. And also the technical level of the audience.