I think there are some experiments you could repro and find
how spreadsheets can be objectively 10-100x+ better
programming UI experience than traditional linear documents
for certain use cases.
First there's nothing you can do in a spreadsheet language
that you can't do in a linear language, and vice versa, in
terms of functionality.
The only difference is in terms of User Experience, and the
time it takes to build things in one environment vs the
other.
A very common operation is to work with tables of data.
Making easily parseable tables of data is dead simple in
Excel, very difficult in linear langs. In the latter you
have really primitive tools for filling, selection, etc. It
is easy to misalign things. You don't get good secondary
notations (conditional highlighting in excel, for example),
which can be great visual aids. And you often have to insert
noisy delimiters like commas, and worry about escapes. You
are definitely talking about on the order of at least a 10x
speed up in user time to do these kinds of things, and more
realistically on the order of 100x.
Not just for tables, though. The information density of
spreadsheets can be really high (you can arrange your
programs into tiles, tabs, kanban boards, gantt charts, etc,
not just a single linear sequence of token). Massively more
combinatorics to make a visual DSL that fits your problem
domain better.
I could go on. But those 2 UX advantages, one in table
manipulation and one in the visual arrangement of a project,
alone hint at some pretty big non-linear differences in
spreadsheet programming paradigms vs text editor paradigms.
Things that can be numerically and objectively measured and
have orders of magnitude differences, and are not matters of
opinion.