Now that FoC stands for "feeling of computing", I can share this — I recently built a
new website for Automerge, along with the absurdly talented designer Todd Matthews. The site includes an interactive demo and a bunch of illustrations that attempt to give newcomers a sense of what Automerge does. Like, on one level, we say what it does quite directly with words. But I think it's good to also try to, like,
show that somehow, even though it's occasionally a bit abstract.
It was a deeply rewarding challenge, coming up with visuals where every detail (dash patterns, directions of lines, use of shapes) had to be both pleasing to look at but also
true to the meaning, and consistent with the other meanings.
You can take something technical — "everyone has their own copy of the data, changes queue, you sync with your peers, everything converges on a consistent state" — and put that into imagery.
Now, of course, I want to actually use the imagery to do the technical thing.