Ah, good point. Off the cuff, then:
1. Because each piece of data is in a cell, it's immediately addressable by any other part of the program. Then you don't have to build labyrinths to access parts of your state.
2. You can compose things, like a lego.
3. You don't have to re-run everything all the time. The state is always fresh, always consistent. You get constant feedback for free.